SEO basics every startup needs

Short answer: make every important page crawlable, give it one clear topic, a unique title and description, and publish content that answers the question a customer actually types.

1. Make pages crawlable

Search engines and AI assistants read your HTML first. Pages that only appear after heavy JavaScript can be missed, so make sure key content is present in the page source.

2. One topic per page

Give each page a unique title and meta description that say what the page is, in plain words, and a single H1 that matches.

3. Answer real questions

Lead with the direct answer, then add detail. Pricing, timelines and comparisons are what buyers search for.

4. Ship the basics

Publish a sitemap, a robots file, fast mobile pages, and register the site in Google Search Console so you can see what is indexed.

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